There is no denying that the world has gone mobile and there is no turning back. Consumers are using their smart phones to find local businesses. Your online branding efforts are being viewed via mobile channels. Thus, just having a website is not enough anymore. Users are turning away from the desktop browsers and relying on mobile applications. Unlike traditional websites which overwhelm your 6 inch mobile screen, apps thrive as an intuitive purchasing and browsing alternative.
With mobile applications your existing customers can access your business anywhere and at any time in a user friendly environment. Regular use of your app will reinforce your brand or business. This means that when they need to purchase something, chances are they will come to you. You have created a relationship with them using the app and this is tantamount to placing your business in your customers’ pockets. Statistics show that the average of spends more than 4 hours a day (!) on their mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
Sure you’ve sat down with your employees and tried to get the best way to encourage more engagement from your customers. You want to increase their interaction with your business to promote sales, of course, but you also want to provide a level of value for your customers that they can’t get anywhere else. Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. (Check a service that lets you creates Smartphone-based loyalty programs.) One way to do this is create a loyalty program within your app. It would work like this: The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products they already know they want.
With mobile apps developed for mobile operating systems from Apple, Android, and others, you can create brand awareness and loyalty amongst huge number of existing and potential customers. In fact, many customers now expect a business or brand to have its own dedicated mobile app. This means that it is not only becoming a necessity to gain a competitive edge over other businesses, it is becoming a necessity to avoid falling behind your competition. Having a dedicated mobile app adds to the credibility of the brand. One of the most important things a mobile app offers to consumers is awareness of and communication with your brand. And through that regular interaction with your target market, you’re fostering trust. The more your audience trusts you, the more likely even commit to your brand. With an app, you’ll demonstrate to your users why they should trust you by showing (rather than telling) In the same way as distributing solution, calendars, and other random memorabilia with your company logo on it has served in the past both as advertisement and assistance, mobile apps strengthen your brand and educate your customers.
Customer service isn’t just about face to face communication between smiling sales associates and customers anymore. Since 2.6 billion people now have high-powered mobile devices within arm’s reach at all times, the true game-changer in customer service is now mobile apps. Why? Firstly, your app won’t be merely a human being, subject to mood swings and poor performance. And, through a solid mobile presence, you’ll always know you’re presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product. In fact, the vast majority of marketers see their apps as a means to primarily improve customer service. Without sounding creepy, your business is always with your customer. (Okay, maybe there’s no way around that one.) But think about it. If a person hears about your app in the middle of the night and wants to get information ASAP, all they have to do is turn on their device and download your app. Later, when a thought pops into their head that they should buy your product, they can do it immediately, without having to wait for regular business hours when normal human beings are awake. So, if customer service is one of your top priorities (like it should be), mobile apps are the answer to raising customer satisfaction across the board.
These days’ mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
When customer satisfaction increases, sales typically do too. In fact, according to Sales Force, 70 percent of buying experiences are influenced by how customers feel they’re being treated. The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you, if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns. That’s where the mobile app comes in like none other. Sure, you should have a website with a responsible design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary “mobile” site to manage. But if you launch a mobile app in addition to your responsive website, you’ll boost sales while enhancing the customer experience. According to Techcrunch.com, 35.4 % of Black Friday sales last year were completed on mobile devices. That’s up from the 16 percent they were just a few years ago, according to 2012 IBM Holiday Benchmark Reports. When Domino’s Pizza created a mobile app for ordering delivery or in-store pickup of their food, they saw an ecommerce rise of 28 % in half-year pre-tax profits in the UK alone. And I know I’d rather use their app than actually call the store. In fact, mobile devices now account for 52 % of their online orders.
A mobile application saves you from the slow process of collecting data and analyzing it. Focus groups can be expensive and time consuming. Mobile apps make it easy to capture information about customer preferences and actions on your app. This information can be used to deliver personalized content that is relevant to the individual consumer as well as for making decisions on how to improve your business based on how customers are actually prefer.
Easy way to display your products or services to your existing and prospective customers. Each time they want to purchase something, they can simply use it as one-stop point to get all the information they need. And whenever you update the content, you can notify them and they can get the first glimpse of the new products or services you have on offer. This invites and tempts customers to check out your app on a regular basis.
Engagement is exactly what you can create with your application. It ensures that your business is right in the palm of your customer’s hand. Consumers can interact with your business while in the car, in the dentist waiting room and in line at the bank. Furthermore, you can use their location and profile information to personalize your offers in order to make them more relevant and attractive.
Most young people went mobile a long time ago. Almost 75% of the millennial generation will have smart phones by the end of the year. It is hard to engage the younger generation using outdated techniques. Young people choose to rely on their mobile devices, even though they may have access to a traditional PC. Smartphone’s have become the new tool for chatting with friends, browsing and purchasing products and services online. To reach this audience, you need to have a mobile app.