There is no denying that the world has gone mobile and there is no turning back. Consumers are using their smart phones to find local businesses. Your online branding efforts are being viewed via mobile channels. Thus, just having a website is not enough anymore. Users are turning away from the desktop browsers and relying on mobile applications. Unlike traditional websites which overwhelm your 6 inch mobile screen, apps thrive as an intuitive purchasing and browsing alternative.
With mobile applications your existing customers can access your business anywhere and at any time in a user friendly environment. Regular use of your app will reinforce your brand or business. This means that when they need to purchase something, chances are they will come to you. You have created a relationship with them using the app and this is tantamount to placing your business in your customers’ pockets. Statistics show that the average of spends more than 4 hours a day (!) on their mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.